Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MWM · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Super easy to use! My 4 year old niece and 72 year old grandad(who can barely use a smartphone) both have been using this app since I showed them! Optional auto and manual mode. Yes their are a few adds but they are at the bottom of the screen and do not interrupt your tuning or get in the way at all, I honestly am able to do everything I need without having to close them or stop what I’m doing to watch or anything. They just kind of exist there so that we don’t have to pay for the app, which means also, yes, it’s free! Great for traveling and not having to worry about a band member taking it by mistake because it’s on your phone, which also means it’s with you almost 24/7 lol. Just open the app and start tuning! Definitely suggest anyone who plays, download it and never have to worry about keeping up with a bulky tuner again! Simple, quick, and efficient. Oh, and did I also mention free lol. 2 thumbs up!
Does the developer force you to subscribe to gain access to the free trail? Yes. Is this shady? Yes. Does the developer go out of their way to avoid explaining step by step how to cancel the subscription in their review responses? Yes. Follow these steps to gain access to the free limited version: 1) subscribe to the app 2) go to the Settings app 3) navigate to your Apple ID settings 4) go to Subscriptions. Here you can manage your subscriptions and cancel. It’s unfortunate and anti consumer to force folks to jump through these hoops to gain access to the free version, especially for an instrument tuner. The developer hopes and counts on folks to either forget or not notice they subscribed to their service. It’s predatory and for this, they get one star.
I saw a referral to this app from an ad and it looked decent to use. Unfortunately it doesn’t allow you to use FREE as offered. To even use/ test this app you are forced to start a free trial. As others have mentioned their frustration when charged the $7.99 plus tax per week and then having to unsubscribe from their service I’m astonished that Apple would allow such a setup which will cause users to have a bad experience. Users should not ever have to get into this position of having to be conned into using a free trial. The app developer should offer the app free to use with out having to finagle the situation to where a users has to waste their time to unsubscribe after the free trial is over. Why does Apple and the app develop screw users by putting us into such a position? If the app developer decides to remove this requirement that we have to use the free trial to get access to their app then I’ll give it a try. If not I’ll be posting this warning and a thumbs down for their app because of this issue. Users should not be forced to start a free trial just to test the app when it’s being advertised as a free app with in-app purchases. It’s not really a free app with in-app purchases if you force people into a situation where they are subscribed. Being subscribed is not free, it’s only free for the first week... that’s almost like a bait and switch...
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| Name | Price | Type |
|---|---|---|
| Tuner Weekly | $3.99 | Weekly |
| Weekly Premium Pass. | $4.99 | Weekly |
| Weekly Premium Pass | $6.99 | Weekly |
| Tuner Premium Pass. (Weekly) | $7.99 | Weekly |
| Weekly premium pass | $7.99 | Weekly |
| Tuner Premium Pass. (Weekly) | $7.99 | Weekly |
| Weekly Premium Pass | $8.99 | Weekly |
| Annual premium pass | $29.99 | Yearly |
| Annually Premium Pass. | $49.99 | Yearly |
| Annually Premium Pass. | $59.99 | Yearly |