ism: Retro Camera & Vintage

This app is truly one of the best digital camera filters on the App Store right now. I’ve always run into the same problem with other filter apps: they layer their filters, with really no change in shade, contrast, or depth, until ISM. It truly adds more depth to the images I capture without changing the organic photo. However, my only downside is the premium cost. I’d be willing to pay for a monthly or yearly subscription, but the only option here is that it’s $7.99 per week for premium. Yes, the free version gives you 3 edits, but plenty of other filter apps offer a yearly or one-time subscription. I fear it may cost many people to switch to other apps in the future that offer the same benefits at a lower price. Personally, a weekly subscription isn’t ideal for many, since you only pay when you want to make content so that it wouldn’t be worth it in the end. Nevertheless. is still an amazing app, wish they offered different subscriptions

Note: I find it very suspicious how this app has a 4.8 rating, but many (if not most) of the written reviews seem negative lol I downloaded this app after seeing an ad which was mostly 90s-00s analog video footage. The ad implied (maybe even claimed, I don’t know for sure because I can’t find the ad again lol) that you could mimic that style of video with your phone and this app. Otherwise, why show the footage, right? Well anyways, you can’t really do that in this app. You can add video filters, but they’re all a little disappointing and you could probably achieve similar results with your phone’s included editing features, for free. I will say the collages and templates seem pretty cool (although some of them are just ai-generated), but still, underneath a subscription model it doesn’t really seem worth it. And then of course, this app employs the classic scummy tactic of offering a free trial that automatically charges a subscription fee after only a few days, which only serves to pray on people who accidentally forgot to cancel.. TL;DR - cool app at face value, however the advertisements are a little misleading, it really isn’t a good value at all, and the free option is so limited that it might not be worth it. I did the math, if you paid for a subscription for this app for only a month, you’d be able to afford a used film camera, film, and get it developed with the same amount of money. The only thing is you don’t have to pay a subscription to own a camera.

App is great, presets are amazing I love the film look and the huge variety of filters and editing tools. Nothing wrong with app itself, subscription just seems ridiculously expensive. $7.99 per WEEK is crazy, paying $32 a month for the app seems unnecessary when paying for both Lightroom and Photoshop together is $20 a month, and VSCO is $5 a month, and other editing apps like Tezza are $7 a month. You could get Photoshop, Lightroom, VSCO and Tezza premium subscriptions every month for the same price as this app.