Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Richard Wittmann · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a “old-time” word gamer that liked to think through a game, I really enjoy this type of game. You have to think about where you have been as well as where you need to go. I like the moving map as well as a visual reminder of my progress. I have not finished yet and I am looking forward to a satisfied finish.
This game really made me think. I love that it had a map for me to navigate my way around. It is a great way for you to use your brain and it really gets you thinking for us non gamers. Make sure you play with sound. Because it doesn’t have visuals, it enhances the game.
This is so great for kids to strengthen their logic skills without a bunch of distractions. Pure brain power. For children who get frustrated by games that require timed skills, this is perfect. Plus it’s free and there are no in-app purchases required to complete the game. I even enjoyed playing it! 😁
Treasure Castle is a retro-style text-adventure game. Originally created in 1987, over 30 years later, we have ported it to mobile. The writing and fe...