Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Travelocity · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This company dishonest when it comes to airline credits. We had canceled credit with American through Travelocity. I initially used part of the credit for a trip to Orlando. After this there was $665 each for both my husband and I remaining. Also, the link for me to access the credit disappeared, and I now had to go through a chat agent to use the remaining credit. I’m guessing they take away the access in hopes you forget to use it. Anyway, I found a flight to St Thomas for $1980 (total for both of us) on the Travelocity app. Immediately I tried to book this with a chat agent. According to them the price was $2600 - basically negating the value of one credit. If I had booked the flight myself it included seat selection, but their more expensive flight was random assignment. Upon inquiring why the price difference compared to what was advertised on the app I was informed prices change quickly. Strange because when I went back in it was still advertised as $1980. I tried again the next morning when I found the price for $1880. Same go around different agent. I then asked if I could book the flight myself and have the credit applied and refunded after purchase. You guessed it, that’s not allowed either. I have already reported this as a scam to the BBB, and I am also considering reporting this to my states attorney general. I have seen that Travelocity has been involved in class action lawsuits. Lesson learned.
I reserved a hotel room and needed to change it to the week prior. I called the hotel who said that needed to cancel through the Travelocity app. I did so with a virtual agent. At the end of the cancellation and a discussion with agent a ballon popped up to select the one o wanted to cancel along with a question ‘cancel then?’ I chose the one I wanted to cancel and thought it was complete. A full month later I received an email reminding me of my stay. (???) so I cancelled again… this was the day before the stay. I contacted the virtual agent again and told them I had cancelled. One hour later on the chat they told me I hadn’t confirmed. I told them What had transpired on the chat and asked why it had not been canceled. They told me that I had not confirmed and that I would not receive a refund. There was no recourse other than to contact the hotel. They were sympathetic but said they had not received a cancellation. They do not process the transaction until I check out- which I won’t be - the transaction would not go through so they would not receive the funds from Travelocity. They offered me a discount on a future stay. Basically Travelocity would keep the $ from the transaction. I think the virtual cancellation is confusing and too casual. In the future I will book with the hotel directly.
Travelocity outsourcers its customer service to other countries that simply do not understand the American Business person. They are OK with dropping the ball, screwing up reservations, and simply not getting you what you need. I have been left in Miami to sleep in a parking lot because of Travelocity his mistake and then inability to either understand that they cause the problem or their refusal to admit that they caused the problem and just continued me on a Merry go round of telling me that they will book me another hotel and then after 20 minutes telling me that the hotel was not available… And then beginning again with the phrase is there anything else we can help you with as if it was the first time I was calling for a hotel. This company has done this to me in several countries and thanks to American Express I was able to find a place to stay in Puerto Rico when Travelocity screwed up yet again. When I was put into a hotel that cater to only dogs and their owners and stated at the front desk that I had no idea that it was a dog hotel and that I was allergic to dogs Travelocity then canceled my reservation without booking me anywhere else. I was then charged for that hotel and the hotel that I had to get on my own. Travelocity call the hotel the next day and screwed up the situation and made the owner of the hotel believe that I simply checked in and decided to check out for no reason. I had to call myself and speak to the hotel man who is very helpful and gave me a refund. No thanks to Travelocity
Free cancellation on most hotels. Because flexibility matters. TRAVELOCITY APP FEATURES: HOTELS - Last minute hotel bookings welcome & free cancella...