Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Trade Me Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What happened to the “saved searches” list? The list has completely disappeared but there is an option to save a search??
They removed the Insights feature, the replacement website opens in an in-app browser (so they can track you browsing it), and the feedback email address doesn’t exist anymore lol
Excellent app
Whether you're buying your first home, searching for a new rental, or keeping an eye on the market, the Trade Me Property app has the tools you need....