Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sugarscone · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game is fun, the concept of it is cool. The ads are a little long ( 60 seconds minimum, most mobile games are 30 seconds ) with the amount of them that they throw in your face, NOT forced just highly recommended to get. So you’re stuck watching ads for 5+ minutes on some levels as certain towers can only be upgraded through ads, or extra materials. While the ads are annoying, the most annoying part is the game resetting itself. So all the towers, cards, and wasted time watched on those ads are now meaningless. Tried uninstalling the app, verifying that my account was linked, beating the first level to see if I get prompted to go back to where I was. Nothing. Reduced back to square one. Other than those two things though, the game is actually fun. Defend a base, make it stronger, get random upgrades like a rogue like. Uninstalling, can’t justify continuing to play as it seems like I’m not the only one that’s been sent back to the beginning with nothing.
This game is seriously awesome — super fun, addictive, and well-designed. The gameplay is smooth, and it keeps me coming back. However, one major downside is the constant barrage of pop-ups. Every time I launch the app or finish a round, I have to close 10 different offers trying to sell me something. It really disrupts the experience. Also, I think adding an option to play online with other people would take this game to the next level. It has so much potential for multiplayer fun. Fix the pop-up issue and add online play, and this would easily be a 5-star app.
Just a few bugs I’ve run into but sometimes if you watch a video for rewards I’ll finish watching and it won’t give me the reward. This has happened multiple times. On top of that sometimes when I go to collect my afk reward for some reason I won’t get the rewards. Also sometimes when I get a key to open up a chest, it won’t register that I have a key until I exit and reopen the app Besides these bugs the game is really fun and does not disappoint, the amt of gems required to open some chests in the shop is quite a bit but not unachievable if you continue playing.
Defend the tower - one attack at a time! Gear up for Townfall: Zombie Tower Defense - a thrilling shooting game where quick reflexes and strategic thi...
| Name | Price | Type |
|---|---|---|
| Out of gold 2.99 | $2.99 | One-time |
| Pack 2.99 | $2.99 | One-time |
| Stage 2 Pack | $2.99 | One-time |
| Chest chapter 3 | $3.99 | One-time |
| Growth Fund - Premium | $6.99 | One-time |
| Pack 9.99 | $9.99 | One-time |
| Pack 12.99 | $12.99 | One-time |
| Lifetime ads free | $19.99 | One-time |
| Pack 19.99 | $19.99 | One-time |
| Super Monthly card new | $29.99 | One-time |