Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Feral Interactive Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too many bugs, such as audio bugs and AI bugs. My entire army was routed by 3 militia and 5 armed citizenry, and I was using 8 german fusileers against them. My campaign was also ruined by passive AI that always fell back constantly when I got within 1 mile radius. I had to either restart the campaign or lose my entire army by quitting, and the entire battle was only possible because the AI attacked me during my turn when I moved 2 armies at a city, never giving me reinforcements. When I quit, I ended up losing both armies and all public order. I lost the campaign as expected. Also the game drains your battery, 100% last around 40 minutes even with battery saver. Aside from the bugs it is Napoleon Total War plus the Ottomans in the campaign.
I have 300+ hrs of NTW gameplay on my PC, so naturally I had to try the mobile version when it came out. Nevertheless, I found the touch screen unit control to be extremely awkward, which resulted in constant mistakes during maneuvers and deployment in battle. I think the developers could’ve user test it a bit more before releasing. For example, when I want a unit to flank the enemy, instead of simply selecting the unit and tap the target area and rotate to deploy (like the PC control, select and deploy), the current control forces you to go back to the particular unit and hold precisely (otherwise you often get the useless drawing trail tool, which requires you to reselect and hold again). The unit selection is also very frustrating when I maneuver back and forth between a few different units. For example, after I positioned one unit, I often want to move other units, but previous units also got moved. This happens so often that it interrupts the flow of a battle and requires constant corrections, which became tiring very soon. This logic forces players to untoggle previously selected unit after each move, which is very redundant and inconsistent.
This game is fantastic, I can say that with assurance. However I think there are a few release bugs that could be ironed out sooner or later. For one, if you group your units and try to move that group at the same time with a tap, it gets a bit finicky, it’ll either place them with a large gap, or it’ll send them across the map? A smaller bug is that the British Foot and, I believe, the French Fusiliers of Line use the wrong voicelines. Whenever I tap on the British Foot, they announce themselves as the “Revolutionary Guard” or “Elite Foot” when they are not all that. Same with the french, it sounds like they sometimes announce themselves as “Garde” or something something “D’Elite”. Overall these bugs aren’t too big, but I would like to see a small patch to see these two, and any other ones i may have missed, fixed. Love your games, Feral Interactive! xoxo <3<3
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