Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mulberry Tree Media LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I allowed my location but set it to coarse location as some random app doesn’t need my specific location to show me events in my area…it randomly came up with a handful of sources for events in two other states hundreds of miles away. Either their location services don’t work, or this app only serves the states of Wisconsin and Iowa. If it’s the latter, it doesn’t seem that difficult for the description to state “FOR EVENTS IN WISCONSIN AND IOWA”.
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