Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thready · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In hindsight the approach makes a ton of sense, but great to see this 'threaded' approach implemented. Can't believe this didn't exist before. Was super quick to figure out, and have used it to help plan a trip and also to keep my conversations with a best friend and business partner totally organized. I'm sure there are features I haven't figured out/discovered yet but looking forward to using a lot more. Nice work.
Obsessed with the fact that I can organize my convos with different people/groups and different things going on in my life. Whether it’s “Must see movies and shows” with the friends I trust most about that or “Cat’s bachelorette party” to plan and organize all the trip details with everyone... I can find exactly what I’m looking for fast! Didn’t think I would stray from regular messages, but with being able to send photos, gifs and emojis and the convenience of having different threads for different topics; I’ve made the switch.
I have been a user of Thready since testing and have loved the simplicity but the organization is that sold me. Has someone ever mentioned something about an old text that you had to searching for through throusands of texts to find? Thready has made it much easier to look for and talk about exactly what you want to be talking about. It takes your conversations and gives you the ability to separate it into separate threads. For example, a friend of mine is a new father and wants to share photos and milestones with me. Instead of sharing them in our regular conversation, we could create a new thread specifically for the purpose of only mentioning the babies. Then it won't clutter up our regular conversation but I can always pop into that thread to add more anytime. Great app that takes messaging to the next level.
Messaging is better with threads. Instead of one endless thread for everything, thready lets you add threads for anything that deserves its own space....