Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adam Nowak · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Awesome
Respectfully
Have you ever got an app and then wanted to immediately delete? Well, thats what just happened. I was just trying to get an app that detects the thermal waves or whatever! So when i got in the app, the first thing thats pops up is it trying to make me pay money! I thought the app was free stupid developers! So then i let me take ONE picture and it didn’t even let me see the results! So just a heads up, keep looking for a better app then this! 😡
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