Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THE YALE CLUB OF NEW YORK · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a handy way to display your membership card. As a tip, the mobile app does not use your Yale Club username or password. Your app username is your club membership number (including all the zeros). To get a new password, click forgot password, use your member number as username and your usual email. You will get a reset password email from “pacesetter.” Once you are in the app it will at some point ask for your *website* username and password. The app will send you to the website for hotel reservations, etc.
This app is pretty slow and always requires unnecessary logging in each time which is a huge waste. It also always states my user and password is incorrect, which is incorrect, and I have to consistently change it. Horrible app.
Fantastic app to keep up to date with Yale Club happenings. Great to have everything in one place. Two separate log-ins (one new to get started and then same one for old account), but not hard to figure out. Thanks for making this!
Welcome to The Yale Club of New York City’s custom app, designed to enhance your member experience inside the Clubhouse and beyond. With a touch of a...