Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Harvard Club of New York City · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First time club users of course are stuck. After some back and forth here are the instructions for first time login: UserID = your club member number Password = FirstnameLastname Yes the password is idiotically sensitive. You must UPPER case the first initial of the first and last names and concatenate into one blob. Drop your middle name. The developers of this app are third rate hacks. FWIW the login page could helpfully provide the password instructions, thereby raising the abysmal current rating anf stopping reviews like this. Enjoy!
The app works well. Those who complain about not being able to log in should read the email about the app. There is an explanation about what the password for the app login is.
Like others, the information that works to login on website does not work in app.
Introducing the Harvard Club of New York City Mobile App exclusively for members. Harvard Club of New York City Mobile App can monitor statements, ex...