Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Union Bank Co · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After 1 week of being locked out of my account due to the upgrade I finally got access to my online banking. When I open the app it continues to make me go through the App Store to get in causing extra steps. Not at all user friendly
Says I have to update after updating. No longer can I plan trips with debit card. Makes me want to bank elsewhere if I could give it less than 1 I’d make it -10
I did the update. I opened the app afterwards and then it prompted me to update. I decided to delete the app, then reinstall it. There is no feature to reinstall. I don’t want to keep going into the App Store for iPhone, search the banking app, and open it from there. All of my login works this way, but it’s currently not user friendly. Can we get a bug fix so we can reinstall the app with the new features? Thanks!
The Union Bank Co.’s Free Mobile Banking Application - optimized for iPhone and iPad devices. Features • Review account balances and transactions • T...