Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fremont Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been with this bank for 7 or 8 years and this is the first time I have completely gotten locked out of my online banking app. It’s refusing to let me reset my password. It just keeps saying password failed login locked. I am not happy. I called the bank and I was told it wasn’t locked but it keeps saying that it is. I’ve never had this problem with this app until they had to go a mess with it and mess it up.
The app developer needs to redesign this confusing and glitchy app. Do away with the unnecessary graphics that try to make it slick and focus on making it user-friendly and easier to navigate. Most of the time I can’t make payments at all. Other times I just get errors that force me to call the bank, and I don’t get much help from them because they don’t design apps. I am removing it from my phone.
I find the changes more difficult to understand.
Do more with our Fremont FCU Mobile app. The Fremont FCU Mobile app allows you to: - Sign in with Face ID or Touch ID - Use Quick Balance to view ac...