Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SM Retail, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I ordered an air purifier using this app and successfully paid online, but upon coordinating with customer service, the product was already pulled out and unavailable. I wish to update items based on availability to avoid hassle for customers. Luckily, the customer service personnel who assisted me were kind.
Good website user interface but search needs improvement and the database needs updating. Thanks!
My niece had a wishlist in this app and it’s sooo easy to buy and have your gift wrapped! I love this app and I’m using it for myself now :) I’m getting creative and like making a Wishlist for my boyfriend so he would know what to buy me! MUAHAHAHAHA!
The SM Gift Registry is the official gifting service of The SM Store. At the SM Gift Registry, we believe that life’s celebrations can be made even b...