Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Novel Designs LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The designs are amazing I wish I could that as good as them.
The design is ugly, it needs updated it should look more sophisticated, there should be and on screen back button as well, there isn’t one on iPhone.
Difficulty navigating from an Apple app. Backing out of a sale takes you back to the home page. Would be much better if it would return to sale list. Easier to use the website than the app.
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