Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MUSEUM OF OLD AND NEW ART · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The map doesn’t tell you where anything is. As you move from one room to another there’s always someone blocking traffic in the doorway with his nose buried in his phone, oblivious to surroundings. I stopped using the app halfway through the bottom floor. I don’t need to read commentary by someone who doesn’t know that just because you can see a skull’s teeth doesn’t mean it’s smiling. Skulls can’t smile. They have no lips or facial muscles. Teeth may suggest that a living person is smiling, but on a skull, they’re just teeth.
I found the app to greatly support my time at the Mona. I was able to navigate the space, book spots for experiences, and get more in depth information about my visit. Highly recommend using the app when you go.
We don't have labels on the walls at Mona. We have the O. The O uses location awareness to locate you in and around the museum. Use it to find out ab...