Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Star Tribune Media Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is a lot better than it used to be. But where is the Weather? Even before and during a major weather event, you have to go through the search function and use language from other news sources to find any reporting on the current event, and often nothing shows up or only old stuff. Why isn’t there a Section called WEATHER? Even if it only has one article a day in it, at least you could find it, and it would be current. Dumb.
I appreciate the Star Tribune app. I like the layout of the front “page,” it’s great to see what the editors find top stories. One can page down to get a nice glance about what’s happening. Also, the sections are easy to get to. The videos don’t execute well on the iPhone. Most often, one can’t hear the sound even if the sound on the app and the phone are at max volume. That’s a problem that’s been happening since the start of the app years ago. Also, the internal search engine is very poor - even with the recent upgrade. I can type in word-for-word the paper version of the article headline or the on-line version (they’re sometimes different) and I won’t get the article. I’m much better off getting out of the app, and doing a Google search. Also, I wish that certain regular columns had their own page - like the Ask Eric (or whatever it’s called.) If one searches for the author, one gets a hodge-podge of stuff - some related to that column, most not. And one doesn’t see the latest article often. This has also been a problem since the start.
Have always loved reading your paper. I am sad of the smaller paper and fewer reporters as you have always had outstanding reporting . I also want to say that I’ve appreciated the person on your staff who double checks the spelling- after the Spellcheck automated system. Sentence structure matters to the intent of the message and STrib has always seemed to be really so aware about that. My mother was a schoolteacher and she was picky picky picky about spelling, grammar, and sentence structure. I like reading billboards, roadside signs of one kind or another. Looking for some ‘Oops’ in the sign about those English topics I mentioned. So thanks for your attention to these things. They matter. I have a 88 yr old friend. I gift her a daily and Sunday paper for her birthday, Christmas and other holidays. She tells me it’s a highlight of her day to make a cup of coffee, sit down and read your paper. And she thinks of me everyday. So thanks for all you do for us who love the Star Tribune. Keep it up. We’ll keep reading…
The Star Tribune app for iPhone and iPad keeps you connected to all the Minnesota news you need. Read news from across the state from our more than 24...
| Name | Price | Type |
|---|---|---|
| Premium Digital Access (Monthly) | $25.99 | Monthly |
| Premium Digital Access (Annual) | $259.99 | Yearly |