Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Memoryboard · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This product is amazing and works just as advertised. It has helped us give our dad some level of independence as he progresses through his journey with Alzheimer’s. We are able to post multiple recurring reminders throughout the day to let him know when meals are, what time to go to bed, what time to wake up, what days are shower days, etc. We can also post fun pictures of family and friends to help bring back good memories from the past or to send current photos and messages to let him know we are thinking about him. Fantastic customer service as well. Only product I have found of its kind and worth every penny.
The Memory Board has been an important tool in helping to keep my dad mostly independent. Pill reminders, scheduled appointments, reminders for water or a walk, and just quick notes to say hello. “Garbage night.” “Dentist tomorrow at 2, I’ll pick you up at 1:30.” Love the new option to do an image with a message. He loves getting a post from the theatre or at a work event connecting him to my life. Just set one up for my mom as well. I have guided several others toward a purchase and made suggestions on using it. Loved one can’t keep track of when it’s time for meals? Set a regular reminder. Loved one gets up in middle of night and gets dressed thinking it’s morning? Set the board to say “It’s still nighttime.” Loved one worries because they thought you were coming? Set a reminder of the schedule.
I highly recommend The Memoryboard as a tool for both the caregiver and their loved one living with dementia. My husband is living at home with Lewy Body dementia which is considered advanced, but he sees pictures of family and friends on the Memory Board every day as we have it placed on the counter across from where he eats his meals. He has started to name family members as their pictures go by. And he even reads messages that I leave for him when I have to go out and he’s home with a caregiver. And it’s a delight for me when those in our care circle send pictures and messages to both of us. It’s better than snail mail since we get to see their smiling faces over and over again and I feel less isolated as a caregiver. The app is easy to use and the board itself has many features that allow me to customize the messages for what works best for us.
Memoryboard: Helping those with memory loss stay connected Memoryboard is an innovative tool designed to bring support and peace of mind to individua...