Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Erickson Living LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have to take exception with the technical criticism of this app. I have been associated with massive efforts to test and design apps for a diverse residential population. It is really complicated. This Erickson app is designed for a primarily senior population. The lack of bells and whistles supports the aptitude of the users. We are talking senior users with cell phones. The hypothetical high school programmer would never be willing to support an app for this population. I’m a relatively new resident and find the app well designed to answer questions and provide information for the residents here. Now—if you can add a feature —incorporate a GPS feature to help navigate the grounds at Charlestown!
Not exaggerating, most high school kids could write better software. It is aesthetically horrible, seriously looks like something from the 1990s. Also not obvious to navigate. It does not allow the use of a device’s biometrics, so when you log in you have to manually log in every time. Interestingly, the Erickson sales web site is amazing — slick, interactive, easy to find things. So they know how to do user-friendly software, they just don’t care to spend any money once they have yours.
Why can’t the residents name be populated automatically for dining reservations?? Seems ridiculous when already logged in yo have to type in name, email and phone number every single time. Such an easy fix is needed!!!
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