Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗dmg media ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I came to the i paper when guardian demanded that subscribers sign in, so quite recently. Whenever I open the I app (~ daily), I scan for new articles, and there seems to be precious few. It can’t really be news if it isn’t new. Also “internal links” (links to other I Paper articles don’t work. The app links to localhost:52577, but if you follow it, it throws up a cookie pop-up and contains a paywall. It should really just open that article in the app. (Maybe this has to do with how old the linked-to article is.). I’m a month-by-month subscriber while I evaluate, and jury’s still out.
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