Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Global Media & Entertainment Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app and hosts! There needs to be a way for overseas guest to call into the shows, I suggest using a Skype option added to the app. I bet the host would like it also.
I love being able to download and listen to James O’brien. The app has been buggy for me though. It crashes often, very much so when on a bad connection or offline, even when listening to downloaded content. Logs seem to show network issues that are throwing exceptions. When stabilized this will be fantastic. Best of luck! I know iOS 13 got tricky..... and hopefully 13.3 won’t be as aggressive.
I used to subscribe and pay for LBC Podcasts. Although the app had a few annoying glitches (such as not always picking up where you left off), you could at least listen ‘on demand’ with no adverts. With this new LBC approach, everyone can get LBC podcasts without paying. However, you now hear the entire show, including every ad break. As I live overseas they are not relevant to me so every 10 minutes I have to forward through the ads! To add insult to injury, they have also now started an overlay of video ads randomly when you open the app. LBC - please give listeners the option of paying monthly again for podcasts with no adverts. I’d happily pay again for this if I had the choice.
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