Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UCL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Super boring
I really want to help with this project but I’m seriously doubting the effectiveness of this app. Am I the only person whose mood doesn’t change in response to a phone game? I think the games need to be more engaging or competitive or something in order to make the player care more about the outcomes. Also, the fishing game just kills me. I hate that I’m forced to play it at every level because I feel like all that tapping is going to give me a repetitive stress injury.
It won’t get past the first page where it asks you questions because every time I enter where I live it erases it. Thank you!
Play fun mini-games to help brain scientists study the psychology and neuroscience of well-being! Created by scientists at UCL and Yale, this app is...