Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Globe and Mail Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
…to read such a well crafted newspaper these days! This is so much more the way newspapers were when I was growing up - a balanced and meaningful variety of articles relevant to the times we’re living in. I still subscribe to the big two here in the states (WAPO & The NYT) but over the past decade they’ve morphed into a couple of 24-7 Trump news channels. (AllTrumpAllTheTime? Please, no)
As I scroll through the list Of stories, I see lots of good stuff, and then as I continue I can’t help but noticing that the ‘good stuff’ keeps repeating. But what makes it annoying is that there is still stuff that is new. Re-presenting stories that I don’t want to read prevents me from finding stores that I do. How about you present the story once and if I want to read it, I will. You don’t need to try to trick me into it later. Then there’s notifications. I have mine set to breaking news only. I keep getting “the Sunday morning read” and other editorial content pushed to me. Don’t want that. Stated I didn’t. Then unsubscribing is deliberately difficult. Most apps let you do it, or you do it thru App Store. This one you have to dig around to find the number and then call. Very annoying.
I’m a Canadian who has lived in the US for many years. The Toronto Globe and Mail is easily on par with higher profile US papers such as the NYT and Post. Americans looking to broaden their perspective of US news by reading a foreign paper should consider this paper as it has clearly “stepped up” - becoming both Canada’s national paper and world class source for news.
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