Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Globe and Mail Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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Bit frustrating
Those only giving 1 star for this app are having trouble signing up for the 14 day free trial. You need to read the registration page carefully. Underneath the normal registration is a link for the free trail registration. Yes, they don't make it very obvious, but once you're registered the app works wonderfully! I've seen a couple of minor bugs with the article titles and links, but nothing major. After the trial runs out you have the option of subscribing monthly, yearly or just buy the paper on-demand for 99 cents. Love how you can pick the edition you want (BC, Alberta, Ontario etc) and you get email notices when the issue is available for download. Photos need to be enhanced as they are of poor quality when trying to zoom in. Good start!
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| Name | Price | Type |
|---|---|---|
| Single Issue | $1.99 | One-time |