Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Minnesota Public Radio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Long time Current listener and Minnesotan long away from the Twin Cities. I leave the app running on my iPad and love seeing the album art. I used to run the website playlist on my laptop to see it. There must be a better layout than blurring the bottom half. Otherwise, keep up the good work.
I found that the new app does work with Carplay now. I appreciate that it got fixed. But now the app has completely disappeared from Carplay and there seems to be no way to get it back. ETA uninstalled and reinstalled the app and it has reappeared in Carplay!
I went to university in the cities, graduated in 2008, and I now live in South Korea. I discovered all of my music on the current back in the day, and I recently read an article about reconnecting to local radio if algorithmic music services have you in a musical rut. I thought I would try the app, and see if I could reconnect to my more exploratory musical ways, and the app delivered (as did the great programmers, DJs, etc of The Current. Glad CarPlay was added 🫶
The Current is an independent, member-supported public radio station in Minnesota that plays the best authentic and independent new music alongside th...