Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sara Miller · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This station has everything I want, no long commercials and an on demand app experience, what more could you want?
I grew up with Radio K and appreciated all the new music they introduced on a daily basis. Even though I moved away I have continued to stream their station. But, in recent years I have noticed they repeat the- same songs on the hour…sometimes every half hour everyday. Then they play their hit lists as if there is any other choice. I don’t listen to mainstream radio stations, but I can’t imagine they repeat themselves more than Radio K. It’s a bummer that they have gone in this direction since there are so many great artists that would love some air time….and listeners that would love to hear more variety.
Love Radio K but this app stopped loading when I open it! Using an iPhone 12. Hope they fix it! 💙
A live radio stream from Radio K (KUOM), the award-winning student-run radio station of the University of Minnesota, playing an eclectic variety of in...