Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The McClatchy Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every few days the app just won’t open. Very frustrating. I tried to access using iPhone and iPad and no luck. When I finally can have app open I have no clue what made that happen. When it is usable I like the format.
You’ll be in the middle of scrolling to read a story, and without your thumb/finger anywhere near the screen the story will suddenly close. Open again, scroll down to where you left off reading, and it does it again. Don’t have this problem with any other news apps (6 or more). Also, opening splash screen is longer than any other app on my phone.
My wife and I have been reading the electronic version for several years and like the format (paid subscription). We don’t like the new app at all and are considering canceling our subscription. Stop trying to be like USA Today. Please change back before it’s too late. The rating of 1 is as low as the review would allow. The math doesn’t work on your overall rating of 3.9.
The Centre Daily Times local newspaper app is faster and easier to use. Read or watch daily local news coverage, investigative reporting, national hea...
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