Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗April Labs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the TikTok style interface. The videos answer most of my questions about the space. Including neighborhood content is incredible — I can finally with confidence find the right community and apartment that fit my vibe.
April has helped me so much since moving to NYC. The apartment posts help me understand what apartments actually look like with no misleading photos. And my favorite part is the neighborhood videos, I have explored so many new places I found on April and have loved them all! Definitely recommend for NYC locals, and those moving here soon.
I hate writing reviews, but this was worth to write about. I first discovered April through a friend when they sent me a link to a video on their app. I didn’t know what to expect but I was pleasantly surprised either way! This is a fresh new take on apartment marketing for sure. I was always kinda second guessing the layout of apartments through still photos on rental websites. But, to view the layout of an apartment through videos is something I wasn’t expecting yet. But, April found a way to make that happen! Plus, the addition of neighborhood videos really helped me get a glimpse at my potential neighborhood I’ll be moving into 😌👌🏽
April makes finding your next apartment or local neighborhood spot as easy as watching and interacting with short video walkthroughs. Whether you’re l...