Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗RentHop · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Would that be so hard? Makes it impossible to stay updated on new listings as a buyer. Greying out previously viewed listings in the map like StreetEasy does would be helpful but at the very least have a sort option.
Agents beware - - this is a greedy corporation that will seek any excuse to withhold your advertising dollars because of "inaccurate" listings. The reality is the market changes so fast not every listing can be updated in real time. They will literally steal your money and then ask for cash deposits in order to keep using their platform. They promised a few years ago to promote their platform more on subways and other advertising campaigns to boost their digital footprint but failed. The leads are less and less every year from renthop yet they get more expensive. Ultimately, renthop is not worth it for agents and what's worse is they have no problem booting you off the platform after you already paid which also makes their team abusive and unethical. Ask around in the broker community, you will see the consensus is the same.
Love the two separate modes for renters and advertisers! Now I can find listings to view in person/online and then create a listing to advertise my current apartment. Specifically, I’m really impressed with the new auto suggestions for addresses and also the map view search! Makes it easier to see where listings are in relation to each other and also subway stations so I can calculate my future commute times!
Looking for an apartment or to post a listing? Or maybe you're looking to sublet your place while searching for a new apartment? Either way, the newes...