Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TexasBank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has been easy to use from the get go, I appreciate the ease with which I can pay our mortgage! I wish that there was a receipt sent to me for each time I pay. But other than that, easy to use. And I appreciate I can always get someone pretty quick through email. I see the work y’all do and I appreciate it! J.M.
About half the time the app works ok. The other times open right. You get an error message saying can’t update and the info is one day old. This has happened before and I’ve talked to people at the bank. It will start working for a few days or weeks, then right back to error message. Need better IT.
As an average banker, I had no issues whatsoever with the old app. This one? It’s caused a few issues. I got signed in (eventually). My husband? Can’t create and access his own account at all. Has tried customer service, has read all of the “how tos” and still cannot get in. Also, learned today that you have to enroll your account for mobile deposit. Wasn’t aware of this and tried to deposit my check only to discover that I now I have to wait for “approval” of the enrollment. Extremely frustrating. I feel there should have been a walk through once you *finally* got signed in of things like that and the text alert re-enrollment… because now I'm sitting here not knowing when it will get approved and needing to deposit my check NOW. Have also seen complaints about the text system not including merchants names. Which feels like a step backwards? I’m sure it’s great for people with loans and mortgages and multiple accounts through Texasbank, and any change like this is bound to cause confusion. Just feels like if you are going to lock people out of the old app and toss them into a new one, the least that could have been done is FAQ page specifically regarding the shift. To answer important questions like, ya know, how long you can expect the enrollment approval to take so you can deposit your checks mobile like you’ve been doing for years prior to this.
TexasBank Mobile App is your personal financial advocate. It’s fast, secure and makes life easier by empowering you with the tools you need to manage...