Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Members Trust of the Southwest FCU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I honestly don’t understand how a bank can operate with an app this unreliable. Every time I try to log in, it becomes a frustrating cycle. The app doesn’t save my password, constantly logs me out, and forces me to re-enter my credentials over and over again. What’s worse is that even when I enter the correct password, it tells me it’s wrong and kicks me back out. Then I’m forced to reset my password—every single time. It doesn’t matter that I just created a “new” password minutes ago; the app still won’t recognize it. So I end up creating a new password every time I log in, which is completely unreasonable and defeats the purpose of having secure, consistent login credentials. For a banking app—something that’s supposed to be secure, reliable, and convenient—this is unacceptable. It turns a simple task like checking my balance into a stressful and time-consuming process. This needs serious fixing.
This app needs an overhaul! Every single time I log in, it closes out and I have to open the app again and even then it doesn’t log me in when I try. It wants me to keep entering my password. You’re better off using the internet browser.
Every time I try to open up the up, I use either the face recognition or manually enter my password and it logs in and closes the app. This happens almost 9 times out of 10. It’s very frustrating.
Do more with the Members Trust Mobile Banking App. The Members Trust Mobile Banking App allows you to: -Sign in with Face ID or Touch ID -Use Quick...