Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Clearly Crickets · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Being able to listen to the birds outside while I’m warm inside is amazing. I love it and will often leave the app running all day when I’m home. But when my device stops working, it takes several days to weeks to get a response from Support. There’s no trouble-shooting feature in the app. It’s impossible to log into the terralistens website to check on the status of my ticket.
Terra has been a pioneer in developing a home device that monitors overhead and nearby birds by both call and by any tracking devices on them. As with any pioneering device there were teething problems both in getting the device out and developing the software. But my device has been working now for a year and the latest version of the iPhone app is really slick. And I can monitor the device on my iPad and my Windows computer browser as well. Definitely worth exploring to understand the birds around your home.
I have had a Terra station for over 8 months, and keep checking monthly or so expecting an update to fix the many issues, but still no joy. Now the app crashes whenever I tap to monitor to my station. Other major issues are that the app does not offer all of the functionality of the website (like account settings or tech support or… and doesn’t point to the website, you need to figure that out yourself, and nothing mentions the related website Featherworks, which offers more options available nowhere else) but the websites now do not recognize my account, so I am stuck. I still support the concept, but very frustrated because the execution is so weak, and currently broken.
Terra Listens: Identify Birds, Track Migration, and Reconnect with Nature Bring the outdoors inside with Terra — the ultimate device and app for bird...