Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Luchtverkeersleiding Nederland · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too many variables that are out of your control. Planes crash off screen. I can’t do anything about that! Then, if you’re skilled and lucky enough to have survived, you’re about to complete a level, the wind changes, the landing strip changed and your planes crash. Too frustrating. Not fun. Could’ve been though. Two stars for the graphics.
The original game I gave 5 stars. It was challenging, fun and looked well designed for a more mature crowd. This new version is more based for a kid or child. The older version was sleek and added a better feel. Now it just feels like I am playing one of my kids games that they got off a preschool app. Change back to the sleeker more real look.
It’s a basic game I’d say
Prove your skills as an air traffic controller in our new game Take Control of the Tower. In this game you'll learn what it's like to take off and l...