Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BZE, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had gotten so sick of the same old features on snapchat but this spiced it up again and helped me interact with friends through story challenges. Simple and easy to use - I highly recommend!
I really enjoy using Swirl. The app has a fantastic concept and a plethora of features to choose from and use with your friends
Lots of fun templates and really easy to share with friends, but i’d love to see more content to choose from
Start the next social challenge with Swirl, the best place to share story challenge templates! Tired of seeing the same boring pictures on friends’ s...