Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jason Segal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Both simple and fun!!Only thing I’d comment on is I don’t think the difficulty increases much every level so it feels too easy at times. Otherwise I love it :-)
I really enjoy Swapple! The puzzles are fun to work out and make you think outside the box. You need to use both your vocabulary knowledge and spatial reasoning. The game user interface is clean and intuitive. I like the progressive difficulty increase the further you advance in game levels. Swapple is one of my daily word games that I play.
Only problem I have is trying to watch an ad for a reward and the ad never plays, thus I’m unable to get rewards. Cool game otherwise.
Embark on a fun journey of word-building challenges with Swapple! Swap letters to strategically create words on various tile sizes and shapes, where e...