Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SurePoint Technologies, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app rarely manages to include all of the same entries that are present on the web app. Why don’t these sync correctly?
Would be great if I could even log in to the app?? For some reason when I put information into the log in screen the login button never changes to a clickable button???
Love the concept of the app and it works well on an iPhone but has a big drawback on the ipad. It’s one of those annoying apps that won’t rotate the screen which means that it’s useless if you are using a keyboard on your ipad, or even trying to use it in the landscape orientation without a keypad on your lap.
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