Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First, I do like this app. I appreciate the future forecast map and how you get a lot of video updates on the weather, along with the lightning detected near your location feature. The unfortunate part is that hourly updates won’t show up at times and it only shows a ton of ads instead of the forecast. Another thing is when you pause a video or barely scroll away and are forced to watch MORE ads, or it glitches out and makes you watch another anyways. There are better weather apps in my opinion, but this one isn’t bad.
Updated review: The update has fixed all the glitches! I am once again so very happy with this app. That being said, I will probably never participate in an update again, since that’s how it became glitchy in the first place! My old review: This app used to be a 5 star app and it now won’t even open or load on my ipad pro since the last update. Please fix this!
The real utility for this app would be if you could set it for tornado warnings only. I don’t care if there’sna severe thunderstorm with 80 mile an hour winds and large hail at 1 AM because I’m already safely sucked into my house. What I care about is a tornado where I should seek basement shelter, but your app lacks a setting for that. If I’m awake I don’t need an app to tell me what other alerts are out there. You need more specific setting alerts. If I set a severe weather alert and you wake me to tell me the wind is blowing hard in Kansas I’d be angrier than the storm.
The KWCH Weather App gives you the latest weather for our viewing region. The KWCH Mobile Weather App includes: * Access to station content speci...