Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Allen Media Broadcasting, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had used this app for a few years and felt it was worthwhile. Over the last year however, I had to delete and reinstall the app as it becomes bombarded with ads for random games, health aids or other nonsense. You can’t stop the ad at any point prior to it ending. I get these before I can get weather and during use…It has become a hinderance to the purpose of the app. Huge WASTE of time
I enjoy knowing that I can look to Storm Tracker 12 for weather updates and forecasts.
Please discontinue the video ads. They are disruptive to the experience. In severe weather, hearing from Mark Bernstein isn’t helpful anyway. To close the ad window, I have to tip my phone horizontal to expose the X.
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