Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I live this app so much more than other weather apps. However, the last update took away the past radar option. That is the best way to see where a storm is coming from and takes away the fun of watching the weather and preparing for severe weather! Bring back the past radar!
The warning was issued for the entire county. The entire county. It led to a map which was limited to a fraction of the phone’s screen and was unintelligible. No hint of where or when the tornado was first detected or the direction of travel. The city’s siren was more informative than this app. Looking elsewhere, we discovered that the tornado was spotted about 10 miles due south of us and traveled east, and that the warning had since expired. All in just a few minutes. Absolutely useless in severe weather.
The WILX weather app is incredible! Always accurate and up to date with the latest information. The professionalism and personality of the meteorologists is top notch. There isn’t any other app I trust when I need to check the forecast!
The WILX Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resolution availabl...