Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Seriously, if you are a Ducks fan, congrats. But if you aren’t, be ready. I have dealt and I have dealt, but tonight was all I could take. Eight of the first 10 articles were about Oregon football and basketball! If I wanted that much sports coverage, I would be on a sports app. I have done all I can. Make sure the app knows that I am not a fan, but it keeps going. I don’t know what else to do. Yes, at least having 10% be about the Beavers would help, but again I am not on here for sports. Also, PLEASE quit having week old stories on the daily feed. Why am I paying to see the same stuff day after day
The two struggling Gannett publications should be combined into one publication. It is my understanding the Salem office now oversees the couple Eugene reporter’s. Salem has a slightly more reporters than Eugene. I’ve subscribed to both for the last year. Having both, I knew most of the news in the Willamette valley. Many news stories were in both publications and just a few that were local to the each publication. I’d recommend combining both publications into one, The Willamette Valley News. I think, if they combined two together, they wouldn’t loose subscribers and they would have a paper that would potentially draw Oregonian subscribers. I’ve dropped the Salem Statesman because it seems redundant to subscribe to two papers that have the a lot of same news articles. I do miss some of the Statesman’s articles.
App is good. Nice way to access local news and support local journalism that connects to community. Worth the price and way better than doom scrolling through social media feed.
From critically acclaimed storytelling to powerful photography to engaging videos — the Statesman Journal app delivers the local news that matters mos...
| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $14.99 | Monthly |
| Monthly Digital Subscription | $14.99 | Monthly |
| Statesman Journal News Digital Subscription (Monthly) | $16.99 | Monthly |
| Statesman Journal News Annual Digital Subscription | $69.99 | Yearly |