Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The STABLE Program · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is an amazing educational app! The cardiac section is a great resource to be able to visualize the common cardiac defects. I love that I can pull up the app to discuss ECHO results with parents at the bedside. It’s a great resource to have.
This app is extremely straightforward to use and is a perfect pocket resource for general guidelines for the care of premature newborns. The graphics are absolutely incredible and all of the information is literally lifesaving. This is a must buy for all medical professionals! I can’t recommend it enough!
Wow I have nothing but amazing things to say about this APP!! A truly amazing resource to ensure quality neonatal care to the tiniest of patients! A great resource for teaching families as well! Worth every penny!!
In addition to The S.T.A.B.L.E. Program Module Guidelines: Sugar, Temperature, Airway, Blood pressure, Lab work, Emotional support for the family, thi...