Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Airway Management Education Center · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had high hopes for this app based on reviews, I like that you it allows you to access the algorithms and mnemonics easily. I was surprised at the choice of doses, especially for rocuronium, which should be dosed by ideal body weight, not total body weight. With that being said, you rarely need more than 100 mg of rocuronium in an rsi situation, and giving more than 100 puts you into a pickle if you have to rapidly reverse with sugammadex.
The app is great however it would be nice if I were able to change the dose in the app.
Really needs to have an easy to access chart for every medication with mechanisms of action, recommended dose range per kg of weight, common side effects. Just a table which could be accessed for review without having a particular patient in mind. Would use the app much more often and recommend to other physicians/residents who would be more likely to download the app since it would be a single source for all there is to know on intubation. Will change the review if this changes.
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