Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Spokane Transit Authority · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I could spend hours pointing out the various flaws in the Spokane transit system. The biggest kick to the face to users however, is now in order to use this app, you have to download a SECOND app. If I want to try and figure out what buses I need to take to get around, I open this app…and then I’m told to download GOOGLE MAPS. Not going to happen. In fact, it’s not even an option for me. Congrats, STA. You’re officially the cause of me driving places I could (and have previously) bussed to. I can no longer plan trips using the STA app so I guess I have no use for STA (despite specifically looking for apartments with easy bus access). I will be 100% against any increased spending with tax dollars to the STA. Dear Spokane Transit: Play stupid games, win stupid prizes.
It will not send you a link to reset your password after your session has “expired”. I had forgotten my password, and for months it would not send me an email. I finally had to call the actual STA number and talk to a real person to have the link sent my way. At least we got it done.
Ride all the time. One suggestion- if rider use the auto load feature warn them to add their new credit card before the current one expires or auto load will pause. Also you need to make it easier to update your expiration date. I had to make a new payment option. I would have given you 5 stars otherwise.
The Spokane Transit Authority (STA) Connect app is packed full of features! With the STA Connect app you can: - Link a physical Connect card or creat...