Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dan Segars · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Didn't take long for me to recognize my habit and change behavior all because of this app. I think it has already saved me a bunch of cash.
Great for anyone who wants an easy way to keep an eye on their monthly spending.
I've used SpotFunds to track a lot of the on-the-go miscellaneous expenses for my small business (parking, business lunches, coffee shops, etc). I love how quick and simple it is. NO setup--you can just start tracking right away. And the smart locational prompts are awesome. Well worth it!!
Your bank tells you how much money you have. It doesn't tell you how much you can actually spend today, this week, or this weekend and still make it t...