Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SPIE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Whoever designed this has never tested or used the app. Totally useless , tough to organize talks to attend. Stupid design
I downloaded the SPIE app for Photonics West and was very impressed at how useful it was in finding information, planning booth visits and viewing the event schedule. Also helped in connecting with other attendees. Will definitely use the app in planning future conferences!
I'd had this app for about a week and then it suddenly started misbehaving. I contacted the developer this morning and it turns out there was some sort of server issue that was causing bad data to be returned. Apparently the problem's fixed and and some changes were made to prevent it from happening in the future. We'll see. In the mean time it's been really helpful navigating the San Francisco conference. I agree a better calendar view in the schedule part would be nice.
Hold the program and exhibition guides for all current and upcoming SPIE conferences and exhibitions in the palm of your hand. • Complete program...