Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SEMI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s disappointing to see an app like SemiCon West which is a tech conf can be this buggy and unstable. Crashed several times, slow responses, gets stuck and have to reinstall, just to list some of the critical bugs.
PROS Loved the amount of information available through the app, ability to prepare and plan my event experience. CONS UX is confusing, app stability unreliable, missing loads of features that should be standard in app development anymore, and lots of seemingly half-completed functionality. SUMMARY Negatives aside (and there are plenty) It was crucial to me getting the most out of the event for me.
Save favorites…where do they go? Calendar? What calendar? My calendar? Your calendar? Can’t find your calendar? My calendar? Can’t figure a way to synchronize with my calendar. Can’t segregate exhibitors by process to narrow a list If I go in and save or favorite a vendor…it does nothing. Doesn’t create a short list of my favorites. Still have to page through the entire exhibitor list to look for the exhibitors I favorited. Not a fan of the way this app is designed. If you have all these things I’m complaining about…then why can’t I find it?
**FOR ATTENDEES ONLY** The SEMICON West mobile application allows you to access the various events for SEMICON. Within the underlying event apps, use...