Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Specialty Produce · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Talking about both free version and subscription of the app (not the website). This app seems to be, mainly, an encyclopedia for edible fruits/vegetables/roots/fungi (ie, Wikipedia, but with far less detailed information and not open to user contributions). In the app there is also a locator of sorts, but you can’t really customize where you want to search or how the information is sorted. For example, there is an option to let the app use your phone’s location, but there’s no way to know where it thinks you are or manually fine tune, and the list of produce it shows isn’t necessarily relevant anymore-it’s October as I type, all results, which were arbitrarily listed (not showing by closest to my location) were from July, and I can’t really get much detail beyond that in the app. I could go on, but suffice to say, even though I recognize that people don’t work for free, hence the subscription Specialty Produce wants users to pay, the annual subscription isn’t getting most (maybe Californians who have year round growing and farmer markets) anyone a useful service. Instead of this app, just go to their website if you find their efforts useful; there’s far more there and it’s for free.
I’ve had the app for 4 years now and was shocked when the new version called for a subscription. My 30-day trial just ended and I must admit I love the app more than before. Easy to use, can swipe within produce pages :) and it's cool to see produce in markets near me and far with the share market features. From one veggie enthusiast to another, get the app!
We bought Ramps today. My wife was excited when she spotted them as they are never available in regular grocery stores. Looked them up on the app. While we knew these were harvested, not commercially ground, there was lots of other interesting information. Love reading about the various item we buy.
Discover the story of fruits and vegetables through over 4,000 carefully researched articles exploring the history, taste, appearance, and cultural si...
| Name | Price | Type |
|---|---|---|
| Professional Content and Features (Monthly) | $2.99 | Monthly |
| Professional Content and Features (Annual) | $24.99 | Yearly |