Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Circle Editions · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I liked the idea of the app and was excited for it to launch! But since then, it’s always buggy. It took me so long to edit something on my profile as it always reverts back. I don’t always see the people I matched with although i get notifications that i did.
This application took a long time to launch, yet it was a minefield of glitches (e.g. you get an error when you like someone, you book a date with someone then the app decides to book it with someone else). I can't comprehend how it took all this time without going through a proper user testing to avoid all these bugs. The experience using this app is totally frustrating and a waste of time.
The app glitches alot, pics doesn’t load properly, when you scroll down on a profile it also glitches, when you select X it doesn’t switch to the next person. You have been developing this app for so long now, it shouldn’t be like that.
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