Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eric Berger · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First let me say that I love Space City Weather. They are a no-hype no sugar coat source of weather information and their blog posts are full of detail on what to expect and why. But this app is just disappointing. It’s is now 9/1/23 but the app keeps giving me the weather report for 8/8/23. It’s been like that since 8/8 no matter how many times I close and reopen the app which I’ve done many times. I did install the update when they recently put that out for download. I’m thinking maybe I need to uninstall and then maybe try again. I tried to reach out to the developer but have t heard anything back - maybe I didn’t get to the right person, I don’t know.
The original version of the app focused primarily on the daily blog posts which by themselves made this app well-worthwhile, but there was still a need to reference other weather apps for daily / hour-by-hour forecasts. However the recent updates have added all of that functionality, cleared out any minor bugs, and have truly made this a comprehensive app for all things weather in the Houston. Highly recommend this app if you live in Houston.
This guy accurately predicted Harvey and how much rain it would produce 7 days early. He also predicted the 2021 freeze 12 days early, when all the hack weather people were dismissing the possibility. He not only predicted the freeze, but his forecast temperature map was within 3 degrees of what happened. On top of that, he frequently posts actually entertaining and informative stories about the weather. Idiot-savant, genius, omniscient, whatever the heck he is, he is the only weather person I listen to.
This is the official app from Space City Weather, the hyperlocal Houston weather site from Eric Berger and Matt Lanza. The SCW app brings to your mobi...